MICEspace.net - General topics for the business events industry - AIME exhibition in Melbourne - Messages http://micespace.net.au/topic111-aime-exhibition-in-melbourne.aspx MICEspace.net - General topics for the business events industry - AIME exhibition in Melbourne - Messages en-us http://blogs.law.harvard.edu/tech/rss Jitbit AspNetForum Mon, 15 Mar 2010 15:52:18 GMT Mon, 15 Mar 2010 15:52:18 GMT http://micespace.net.au/topic111-.aspx Message from Toruk Makto Special edition edited by Darth Venue on 15/03/2010
edited by Darth Venue on 15/03/2010]]> Mon, 15 Mar 2010 15:52:18 GMT http://micespace.net.au/topic111-.aspx Message from tdg Mon, 15 Mar 2010 15:31:26 GMT http://micespace.net.au/topic111-.aspx Message from Toruk Makto Special edition
Effective selling is selling to the need, not selling what we want to sell. It might be politically correct to say we are multi cultural, but that aint going to put bums on seats. It is going to make it easier for them to say Yes because it is safer, but from an experience point of view it is not a selling point.

What we sell and what is an accurate picture of what Australia is- are two different things. This is the biggest hurdle we must get over.
The other hurdle is- yes we can create an experience- but for international guests it must be an Australian experience.

If our customers want a guy dressed in a crocodile vest who carries a big knife saying G'day mate, and these customers are willing to spend their money- then this is what we should be selling, not breakdancing, sheds and grafiti. those 3 things realy have no relevence and my personal opionion an absolute joke. One only need walk into a Aussie tourist giftshop to see what sells- Koala teddy bears, keyrings, Aboriginal art, boomerangs where they you agree or not or like it or not- it is what sells, despite that fact that no Aussie living over here has a koala teddy or keyring.

The biggest problem we are facing is that Australians are trying to figure out what an Australian experience is- and we are too close to the subject,

mzansi.fosho! is right- we need our customers to tell us what they want, we need the interantional organisers to say what their expectations are if we intend to sell to their needs. and we should get outside advice, because sheds, breakdancing and grafiti essentially says "we have no idea".]]> Mon, 15 Mar 2010 15:11:48 GMT http://micespace.net.au/topic111-.aspx Message from mzansi.fosho!

Darth Venue wrote:
mzansi.fosho! wrote:
I also think that the our exhibition organisers need to have internationals on the hosted buyer steering committee rather then just the exhibition organiser, host city as well as the other major sponsors... by mzansi.fosho! on 12/03/2010


You mean they don't? I would have thought they would already

If they don't already then this is a very good idea and welcome to the forum
]]> Mon, 15 Mar 2010 13:02:27 GMT http://micespace.net.au/topic111-.aspx Message from Sydneygirl
Brad Foster...I smell a mice.net story here....

So back to AIME's networking event...what experinence did the Australia/International buyers take away? Old crappy building...didnt impress me. I probbaly would have been far more impressed if the event was held in one of the many Melbourne Lane ways...home to some pretty funky restaurants/cafes.]]> Mon, 15 Mar 2010 12:58:53 GMT http://micespace.net.au/topic111-.aspx Message from Toruk Makto Special edition mzansi.fosho! wrote:
I also think that the our exhibition organisers need to have internationals on the hosted buyer steering committee rather then just the exhibition organiser, host city as well as the other major sponsors... by mzansi.fosho! on 12/03/2010


You mean they don't? I would have thought they would already

If they don't already then this is a very good idea and welcome to the forum]]> Sat, 13 Mar 2010 01:03:08 GMT http://micespace.net.au/topic111-.aspx Message from melanietk
To the subject at hand - what were the seminar series like? Anything stand out? Anyone come away with a million dollar idea? How were they presented? Did the format work? Was it differentf rom what you've previously experienced?]]> Fri, 12 Mar 2010 14:51:28 GMT http://micespace.net.au/topic111-.aspx Message from mzansi.fosho! edited by mzansi.fosho! on 12/03/2010]]> Fri, 12 Mar 2010 13:44:41 GMT http://micespace.net.au/topic111-.aspx Message from Toruk Makto Special edition
I realise the girl had the chair on the front cover of their brochure, but what did it mean? Perhaps you had to be there to understand it, but I can't seem to put 2 and 2 togeather on what was the meaning- or did it not have meaning at it was just a weird thing to get peoples attention.


edited by sydney_magician on 5/03/2010
edited by sydney_magician on 6/03/2010]]> Fri, 05 Mar 2010 18:43:00 GMT http://micespace.net.au/topic111-.aspx Message from Toruk Makto Special edition
That is a shame,

from your feedback what do they perceive as a cultural and authentic Australian experience?


And I do very much appreciate your honest review posted below, it is good to see people tell it like it is and it makes for great honest reading and learning
edited by sydney_magician on 5/03/2010
edited by sydney_magician on 6/03/2010]]> Fri, 05 Mar 2010 17:35:12 GMT http://micespace.net.au/topic111-.aspx Message from tdg Fri, 05 Mar 2010 16:57:07 GMT http://micespace.net.au/topic111-.aspx Message from Toruk Makto Special edition
were you exhibitors, visitors or hosted buyers?

(I am just trying to understand your comments from your point of view) from what I read you were exhibiting]]> Fri, 05 Mar 2010 15:53:51 GMT http://micespace.net.au/topic111-.aspx Message from bfoster
As for the rest of AIME, I found it to be extremely worthwhile once again.]]> Fri, 05 Mar 2010 14:38:18 GMT http://micespace.net.au/topic111-.aspx Message from Sydneygirl
The welcome reception was an absolute flop although I thought the food was good...I'm talking about the venue. If I was an international buyer I would have been very let down. Melbourne did not (this time) 'wow' us!

Re the food at the welcome reception. There's so much talk these days about using local produce that it would have been great to know where the food/beverages came from. Lets see what happens in 2011!]]> Fri, 05 Mar 2010 14:11:29 GMT http://micespace.net.au/topic111-.aspx Message from tdg Fri, 05 Mar 2010 13:47:31 GMT http://micespace.net.au/topic111-.aspx Message from Sydneygirl Fri, 26 Feb 2010 14:49:38 GMT http://micespace.net.au/topic111-.aspx Message from bfoster Fri, 26 Feb 2010 13:04:52 GMT