http://micespace.net.au/topic115-the-events-industry-is-likely-to-implode.aspx MICEspace.net - Get it off your chest - The events industry is likely to implode - Messages en-us http://blogs.law.harvard.edu/tech/rss Jitbit AspNetForum Mon, 15 Mar 2010 20:07:55 GMT Mon, 15 Mar 2010 20:07:55 GMT http://micespace.net.au/topic115-.aspx
I got blasted for saying this, It has happened to me 3 times I can remember.

From what I had experienced from the Xmas party season, was that companies who had events they went for cheap and nasty entertainers, like stilt walkers and jugglers which are a dime a dozen, they also believe that having lots and lots of different entertainment is a good thing which brings up the quality v's quantity argument.

It was also stated that this is the time where bad entertainers will get lots of work, because they are so cheap

I remember putting in a quote for a networking event, doing my networking magic show and they couldn't afford me because they had already hired 2 stilt walkers and a Cartoonist, none of which would benefit or facilitate networking.

Or you get the heavy negotiation from organisers, and when you turn up to the event they have hired living statues, and temporary tattoo artists, ummmm what huh? A Job at the opera house, had me working along side (yes your going to read this right)

A Guy who does nothing, but walk up to you and say hello, then moves on
2 girls dressed as old fashioned english bar wenches having an argument with each other as they walked around the event

I remember a few year back at Sydney On sale, a big group of venues joined forces (forotten the name) and to attract attention to their trade show stand they hired a charlie chaplin mime impersonator


I wish that.
entertainment was a subject at these TAFE & UNI courses, and they could teach what is a magician, what is a clown, what is a ......... and then list the benefits to educate a market which really has no idea on entertainment and it's purpose.

It is funny that many of the top Aussie Corporate magicians are not even in Australia anymore, ther is no work for quality.]]> Mon, 15 Mar 2010 20:07:55 GMT http://micespace.net.au/topic115-.aspx
We have known and experienced for many years the attitude that event management services are administration or secretarial in nature. We know that there is a lack of understanding in the corporate world of the amount of effort that goes into the delivery of an event. We know that the internal client factors including procurement, return on investment, productivity and cost cuts result in bringing events management in house or reducing the overall event budget.

We can appreciate the corporate decisions on cutting expenditure to improve productivity with a focus on the bottom line.

There are so many players in the market that dilute the value of event management companies. Single operators with limited experience offer secretarial rates and survive on one or two clients or a single event. With overheads low, no aspiration to grow, their fees are competitive because they only seek ‘tuck-shop money’.

Advertising agencies offer event management as an add on, tend to do it poorly because they are creative in focus and tend to use inexperienced staff to run the events for clients. They do however rely on 25%+ margins. The events being an add-on are not seen to be major revenue earners for the business.

What we now experience on a day to day basis when pitching for business is the undercutting by our industry ‘colleagues’, particularly the bigger established companies and those that are answerable to overseas parents.]]> Fri, 12 Mar 2010 17:03:58 GMT