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22/03/2010 10:58:50 AM Toruk Makto Special edition Posts: 136	It also allows an even playing field otherwise for example a pharmaceutical company can give away the moon, while other companies cannot and thus every one goes to the pharmaceutical stands. This is especially important at the kind of expo's that are all seminar and no expo, and when guests have limited time in the expo, (such as in the food breaks) If pharmaceutical companies provided big gifts, and everyone went there, why would a small business bother forking out a few $K for a stand. and this is in my opinion one of the biggest problems with trade shows---- the seminars which get in the way for doing business with the exhibitors- It gets bums on seats which is good on paper and selling space the next year, but if any of you have been to the ADMA forum (Australian direct marketing assoc) that show is a wasteland- there is no one I repeat no one in the expo for 95% of the show and in that 5% thy are eating. Exhibition organisers should have 2 figures- total visotrs and visitors that actually went into the exhibition outside of lunch time and lets see what those statistics are edited by Darth Venue on 22/03/2010 -- Customers Guaranteed Visit the New Magician website also with green initiatives Try my FREE Event Planners Toolbar no cost and no signups
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18/03/2010 5:27:43 PM Toruk Makto Special edition Posts: 136	Yep the USA has lots of these kinds of restrictions for the medical industry. they don't allow PA systems, or entertainers, or spokespeople or celebrities at the stand as well as the gifts There have been many many more restrictions in the USA for many many years (I am talking a decade here) however there are many loop holes, so that gifts are not given on the day but sent afterwards, although you'll have to be careful, it is possible that the organisers have filled in this loop hole over here, but over in the states you can still get away with it in some states. and with the 80/20 rule that I am sure organisers are aware of- they will let that 20% sneak in a few. -- Customers Guaranteed Visit the New Magician website also with green initiatives Try my FREE Event Planners Toolbar no cost and no signups
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18/03/2010 9:14:04 AM David Addison Posts: 5	Haven't had experience lately with Medical Technology but have in the pharma events area with the Medicines Australia Code of Conduct and international company policies which has become more restrictive over time. It comes down to what is considered 'appropriate' gifts, which is quite subjective. The industry will self regulate. When one company gives away a gift that is deemed by another company or the industry watchdog to be excessive then a complaint is likely to be made and the gift may be considered inappropriate in the future. Branded pens and pads, small compendia for note taking are still permissible in pharma. Gifts need to have some educational justification.
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18/03/2010 4:08:11 AM nzer Posts: 5	Under the new Medical Technology Association Code which comes into force 1 April, medical technology association member exhibitors and sponsors are limited with regards to the promotional items that they are allowed to give to delegates (must be under $100 and must be of an educational nature or medical benefit to the recipient) Has anyone had any experience with these new restrictions and if so any suggestions for allowable items? I have been advised by the Association that exhibitors are not even allowed to giveaway unbranded pens or notepads from their stands!
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