A selection of general topics for those working in the business events industry in Australia and abroad
1/04/2010 1:26:59 PM
bfoster
Administrator
Posts: 56
|
Less than one day after Tourism Australia lauched its new campaign someone (apparently from the U.S.) has set up a website - www.nothinglikeaustralia.net - that gives a, shall we say, more humorous look at our country. The Daily Telegraph reports that TA had bought up other website domain names but overlooked the www.nothinglikeaustralia.net. TA is now looking at taking legal action against who is behind because the website includes TA logos. Looks a little like The Chaser to me.
|
|
• permalink
|
31/03/2010 5:48:42 PM
David Addison
Posts: 5
|
I'd like more focus on the business community for 'nothing like business and pleasure in Australia' TA said WHEN QUIZZED that they would be tailoring the general campaign theme to the business events sector with the tag lines “There’s nothing like conferencing in Australia” or “There’s nothing like meeting in Australia”. But it is same old - same old, targetting the tourist dollar and not the corporate. Let's get creative thinking ... favourite destination and why for business and pleasure.
|
|
• permalink
|
31/03/2010 2:26:26 PM
Jomahoney
Posts: 2
|
Interestingly I think it's a combination of both; they're out of fresh ideas and therefore it is a clever strategy (although no new anymore)... The whole interactive marketing seems to have the world enthralled - think Greatest Job in the World. However I'm not a fan of the tag line... Those old enough to remember the line out of Mary Poppins when Dick Van Dyke was on the roof having cups of tea and a laugh... "There's nothing like a good joke" and he was responded to by Mary Poppins Uncle with "And that was nothing like a good joke".
That was my instant thought - is this a positive or negative statement: "There's nothing like conferencing in Australia"...
|
|
• permalink
|
31/03/2010 10:56:07 AM
bfoster
Administrator
Posts: 56
|
Tourism Australia is calling for the public’s help for a new advertising campaign – There’s nothing like Australia - seeking people to tell them in 25 words or less about their favourite place in Australia. Does this mean that TA is fresh out of ideas or is it a clever new strategy? And what about their plans to leverage off this campaign for the business events sector utilising something along the lines of - "There's nothing like conferencing in Australia". Have you got a killer idea for TA? Are they heading in the right direction or is this a fresh slant on an old strategy with the general public being asked to come up with the creative? Tell us what you think right here.
|
|
• permalink
|
Powered by AspNetForum 6.6.5.0
© 2006-2010 Jitbit Software