A selection of general topics for those working in the business events industry in Australia and abroad
10/2/2009 3:29:56 PM
VRC
Posts: 2
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It would be great to do a survey with people like Roslyn McLeod from Arinex (Tour Hosts) who have been great at bringing in In Bound conferences into Australia for the last 15 years or so.
We know price and distance are factors why we dont get more international events, i would like to know what seasoned inbounders think.
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10/2/2009 3:25:59 PM
coyote
Posts: 1
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As an events company in Tasmania, our state also fights for it's market share and from what I can see is doing very well, especially at attracting 'mainland' events to Tasmania rather than going to other countries. I don't think the argument is about cost, it is about value. Also as Paulette says - we are a warm and fuzzy exotic destination, we didn't need to paint more of this when companies are trying to look economically responsible. We needed to be the 'sensible' choice in Australian marketing and that would have worked a little better.
Just look at how Commonwealth bank copped it for having an event in Sydney this year at the same time as interest rate rises. That argument had no grounds yet the media still ran with it anyway - simple because perceptions and hype sell newspapers, not necessarily facts and in this case it created a negative frenzy. What company would want that?
Our events company is having the best year ever! Our clients have returned to us, some changing to a less flamboyant concept but many retaining the same investment.
So - I think it comes down to two things:
1. Value over cost - I do believe prices on the Australian mainland with some event providers have been increased faster than they can deliver a 'return on investment' for the client. Therefore there is a reduced overall value.
2. Sign of the times - if we simply look too magnificent and exotic, the timing simply isn't right for business events to be sent to somewhere as amgnificent as the country we live.
Cheers and remember, quality will always win in the long run, and value for money doesn't have to mean cheap.
Rick Marton
Coyote Events - Tasmania
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10/2/2009 3:08:14 PM
paulette
Posts: 2
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Not sure its cost.............where in Europe can you get a 5* hotel room for under $400 - and with airfares the way they are today, we are pretty good value. On the ground things change a bit, our f&b is far more expensive than the USA or EUROPE, and that comes down to the high cost of staff. Some of our clients are amazed to hear that waitstaff in good restaurants can earn anything up to $50 an hour............in the USA its more like $15, plus tips. But we tip now also, most of the 5* ask for 7% or more on the billing.
Australia is still a warm and fuzzy destination for most travellers - we are exotic, we are different, we are laid back and friendly, and we are considered safe. Who says we are doing it wrong - I dont think so, we just dont have the gazillions to throw at the marketing that other countries have.
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7/31/2009 11:21:34 AM
bfoster
Administrator
Posts: 62
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We know it's true but despite concerted efforts from our tourism organisations Australia continues to lose market share, none more so than in the business tourism sector. What are we doing wrong and what could we do better? And we're t
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